In recent years, the refractory market is not optimistic, and the depression of the steel market also directly affects the development of refractory enterprises and the market demand.In addition, the glass, cement industry demand for refractory materials is not as good as before.However, with the concept of low carbon environmental protection has become the main theme of the society, many fields are practicing low carbon environmental protection, so is refractories.Many refractory materials to the environment are fading out of our lives, green refractory has become the development trend and future of the refractory industry in 2017.

The profit margin of some refractory enterprises is low, and the profit margin of some products is even only 1%, while some large refractory enterprises can reach 5% -10%, which reflects the market demand of refractory products under different technical content.Some enterprises also said that some products are currently in a state of sales at a loss, mainly because some enterprises have a large inventory, and at the end of the year, in order to clear the inventory to cash out, they have to sell at a loss. "Our industry is not something that you were immediately snapped up at a loss. It can't compare to the eggs in the supermarket.A salesman at an ungeneric refractory company said, " Eggs in supermarkets have been reduced.A group of big men and women queued up to buy, but the refractory material is not good, the downstream market demand is not enough, oversupply, again low product prices are no one to buy.”

At present, the industrial products are encouraged to adapt to the development of the situation and actively carry out the transformation and upgrading. For the enterprises, how to reduce the costs and expand the profit space is the most concerned issue for the enterprises.

For the newly emerging refractory e-commerce, it is a new transformation business model.In 2017, from comprehensively improve the quality of stability and solid at the root of optimization, adjust type structure, substantial tightening of general level products, committed to improve the excellent efficient finished product share, emphatically brick green high technology content of refractory products, vigorously develop its own characteristic of excellent raw materials and the corresponding function refractory finished product series.